Manage episode 287025995 series 2273707
As a corporate training professional it's important to know your learners and understand their work, context, and needs. Yea duh, right?
Maybe, but did anyone ever teach you how to do that when your audience numbers are in the hundreds, thousands, or maybe tens of thousands? Maybe someone showed you early in your career, or maybe you've come from a marketing background or environment. If so, you've probably heard about User Personas.
Marketers have been using personas for decades to draw a picture of an ideal buyer in order to push the right content at the right time. Instructional designers can use this same approach to create eLearning that is more appropriate for that specific audience.
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Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions.
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