149 | How to Add Success to Your Financial Formula | with Sarah Delevan

Honest Ecommerce

Sarah is the CEO of Sarah Delevan Consulting and host of The Good Food CFO Podcast.

A former good food business owner and buyer, Sarah has a talent for understanding, diagnosing, and improving the financial performance of food businesses.

From the ingredient sourcing, to product and menu pricing, to building scalable systems for long term success, she’s able to see what’s going on in a business’s day-to-day operations just as clearly as she can see the big picture.

After years of building proven, repeatable methods and systems, she founded Sarah Delevan Consulting in 2017.

Since then she’s helped good food businesses across the country achieve financial sustainability and profitability, and remains steadfast in her mission to change our food system one profitable good food business at a time.

In This Conversation We Discuss:

• [00:00] Intro
• [01:10] What got Sarah to the financial side of food
• [03:15] Are bars and restaurants easy to go bankrupt?
• [05:04] Where Sarah’s consulting business step in
• [06:43] KPIs that you should take note of
• [08:56] The Financial Success Formula
• [09:36] Common mistakes of Food/CPG brands
• [11:49] When you should raise your price
• [13:01] The entrepreneurial pitfall of pricing
• [14:56] Don’t price yourself based on Amazon
• [17:06] Sponsor: Electric Eye electriceye.io
• [17:26] Sponsor: Mesa apps.shopify.com/mesa
• [18:11] Sponsor: Gorgias gorgias.grsm.io/honest
• [19:38] Sponsor: Rewind rewind.io/honest
• [20:10] Sponsor: Klaviyo klaviyo.com/honest
• [20:57] The next step: Problem solving
• [23:28] Focus on one thing at a time
• [25:18] Playing with AOV depends on certain conditions
• [27:18] Think ROI for everything you spend money on
• [28:46] Food-related businesses are fun and unique
• [30:17] Figure out product-market fit first
• [30:56] The most surprising part of consultancy
• [32:00] How to determine your financial health
• [33:07] Where to find Sarah

Resources:

• Build a profitable food business of your dreams on your terms sarahdelevan.com
• Join the Profitable Food Business Community profitablefoodbusinesscommunity.mn.co/feed
• Connect with Sarah @sarah.delevan.consulting
• Listen to The Good Food CFO Podcast podcasts.apple.com/us/podcast/the-good-food-cfo-podcast/id1544877345
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

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