Eye-catching lashes and a big vision: RezGal’s launch and Northern Sage’s take on Indigenous women in business

Here’s How It’s Done: First-hand Stories From Enterprising Women In Manitoba

When’s a good time to launch a business? Brandi Woodhouse, from Pinaymootang First Nation, launched RezGal in the middle of a pandemic! Really, it started because of the pandemic, when Brandi found herself driving hours to get to Winnipeg because the local salons where she got her eyelashes done were closed. “I was just driving by myself on my way home. And I was thinking, why can't I have my own eyelash business?”

When Brandi started RezGal in August of 2020, she thought her customers would be mainly from her own community but by September she was racking up TikTok views and sales all over North America. Now just six months in, RezGal is growing fast, and not just because of the company’s signature eye lashes. Find out how this business is growing and giving back to the community on this episode of Here’s How It’s Done.

Brandi’s entrepreneurial vision doesn’t surprise Sandra DeLaronde at all. “I think when Indigenous women go into business, it's really not about how much money they can make, but how; how they can support their community, and promote the well being of the community.” Sandra is the founder of Northern Sage, a consulting firm that's based on the principles of the medicine wheel. Sandra’s work with WECM demonstrates the inclusion of Indigenous Voices right from the start, from the assessment to the design to the delivery of business services.

If you’ve been thinking about launching your own business and giving back to your community at the same time, you don’t want to miss this episode. You will be inspired!