174: Your Back of the Napkin Marketing Plan


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โดย Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น

If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan.

What I’ve found is that MORE promotions don’t necessarily lead to better results.

When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results. On the surface, they looked great.

But when we dug in, we could see that they didn’t do the main job they were meant to, which was to sell our Core Offer.

We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc.

And more often than not, all the effort doesn’t translate to sales or conversions.

In this episode, I introduce you to the 3-part “Back of the Napkin Marketing Plan”, a simple but effective template that helps you decide which marketing activity to keep and what you can let go of.

Listen to discover:

  • How to create a one-page “Back of the Napkin” marketing plan
  • Which marketing campaign to cut and which to keep
  • Why knowing your Core Offer makes it easier to know how to attract more of your ideal clients.
  • How a Back-End Upsell becomes easy when you focus on aligning your high-end products and services with your Core Offer
  • Why freeing up your time to focus on a few things will give you a greater return on investment

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