Hatchcast Extra: An Evening with Jaime Schmidt, Founder of Schmidt's Naturals

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An Evening with Jaime Schmidt is proudly produced & brought to you by the Michigan State University's Entrepreneurship Association (MSUEA) and Michigan State University's Women in Entrepreneurship (MSUWE). This conversation was recorded live by the Burgess Institute for Entrepreneurship & Innovation.

Jaime Schmidt, Entrepreneur & Founder at Schmidt's Naturals

Jaime Schmidt is an entrepreneur and founder of Schmidt’s Naturals, a brand of natural personal care products that she started in her kitchen in Portland, Oregon in 2010. Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership, Schmidt’s grew into a household name lining the shelves of retailers including Target, Costco, Whole Foods, Walmart, and CVS across 30 countries. In 2017, Schmidt’s partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder. Jaime is the co-founder of Color, an investment portfolio that specializes in the consumer product industry, retail and e-commerce, brand positioning, and M&A. She is the author of Supermaker: Crafting Business on Your Own Terms, a personalized guide on how to put your business on the map, turning your passion into profit.
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Hatchcast is brought to you by the Burgess Institute for Entrepreneurship & Innovation at Michigan State University, in collaboration with MSU Entrepreneurship Association, MSU Women in Entrepreneurship, and the MSU Innovation Center.
Original Music by
Kakia Gkoudina
Engineered & Edited by
Gabe Hales & Justice Keech
Co-created by
Aaryn Richard, Tyler Mehigh, & Kurt Creger
Co-hosted by
Gabe Hales, Justice Keech, Brandon Weaver, Tiauna West, & Aaryn Richard

About the Burgess Institute for Entrepreneurship & Innovation at Michigan State University
The Burgess Institute for Entrepreneurship & Innovation empowers students to learn through action by providing programs, courses, and resources to foster an entrepreneurial mindset, develop empathy, and create new ventures. We prime students to embrace failure mindfully, explore unknowns, and develop skills that matter.


MSU Burgess Institute
The Burgess Institute empowers Michigan State University students to learn through action.

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