Do your eyes glaze over when looking at a long list of annual health insurance enrollment options – or maybe while you’re trying to calculate how much you owe the IRS? You might be wondering the same thing we are: Where’s the guidebook for all of this grown-up stuff? Whether opening a bank account, refinancing student loans, or purchasing car insurance (...um, can we just roll the dice without it?), we’re just as confused as you are. Enter: “Grown-Up Stuff: How to Adult” a podcast dedicated ...
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เนื้อหาจัดทำโดย Hagley Museum and Library and Hagley Museum เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Hagley Museum and Library and Hagley Museum หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
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There's a Huge Corporate Asset Here: Brands & Trademark Law with Oren Bracha
MP3•หน้าโฮมของตอน
Manage episode 236823066 series 1067405
เนื้อหาจัดทำโดย Hagley Museum and Library and Hagley Museum เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Hagley Museum and Library and Hagley Museum หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Print and sell posters with the Coke-a-Cola logo on them and prepare to get sued. For corporations today, brands are valued property to be aggressively defended from unauthorized use. This was not always the case. The proprietary attitude taken by companies toward their brands developed in the context of a growing consumer economy, and under the tutelage of lawyers. In this episode of Stories from the Stacks, legal scholar Oren Bracha, professor at the University of Texas at Austin, discusses his research into the legal history of branding and trademarks. Bracha observes that the function of brands in influencing consumer behavior had been recognized by marketers by the turn of the twentieth century, and that the function of brands as corporate property developed subsequently as a result of the intersection of business practice with the legal profession. Using Hagley Library collections, including the Seagram and DuPont company records, Bracha discovered how the proprietary attitude toward brands translated into actual legal practice. Corporations police the public meaning of their brands, with lawyers daily directing media outlets and other corporations on the permissible use of trademarked and brand-associated content. Bracha highlights the case of the DuPont product Cellophane™, which the company sought to protect against rival products marketed using the same name. To support his use of Hagley Library collections, Dr. Bracha received an Exploratory research grant from the Center for the History of Business, Technology, & Society. More information on funding opportunities for research at Hagley can be found at www.hagley.org/research/grants-fellowships. For more Stories from the Stacks, go to www.hagley.org, or subscribe on your favorite podcatcher. Interview by Amrys Williams. Produced by Gregory Hargreaves. Image: Cellophane Hands Off: See What You Buy, 1933, dpads_1803_00222, Series I, Box 43, Folder 12, ‘Advertising tearsheets – 1933,’ E.I. du Pont de Nemours & Company Advertising Department records (Accesion 1803), Manuscripts & Archives Department, Hagley Museum & Library, Wilmington, DE 19807.
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166 ตอน
MP3•หน้าโฮมของตอน
Manage episode 236823066 series 1067405
เนื้อหาจัดทำโดย Hagley Museum and Library and Hagley Museum เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Hagley Museum and Library and Hagley Museum หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Print and sell posters with the Coke-a-Cola logo on them and prepare to get sued. For corporations today, brands are valued property to be aggressively defended from unauthorized use. This was not always the case. The proprietary attitude taken by companies toward their brands developed in the context of a growing consumer economy, and under the tutelage of lawyers. In this episode of Stories from the Stacks, legal scholar Oren Bracha, professor at the University of Texas at Austin, discusses his research into the legal history of branding and trademarks. Bracha observes that the function of brands in influencing consumer behavior had been recognized by marketers by the turn of the twentieth century, and that the function of brands as corporate property developed subsequently as a result of the intersection of business practice with the legal profession. Using Hagley Library collections, including the Seagram and DuPont company records, Bracha discovered how the proprietary attitude toward brands translated into actual legal practice. Corporations police the public meaning of their brands, with lawyers daily directing media outlets and other corporations on the permissible use of trademarked and brand-associated content. Bracha highlights the case of the DuPont product Cellophane™, which the company sought to protect against rival products marketed using the same name. To support his use of Hagley Library collections, Dr. Bracha received an Exploratory research grant from the Center for the History of Business, Technology, & Society. More information on funding opportunities for research at Hagley can be found at www.hagley.org/research/grants-fellowships. For more Stories from the Stacks, go to www.hagley.org, or subscribe on your favorite podcatcher. Interview by Amrys Williams. Produced by Gregory Hargreaves. Image: Cellophane Hands Off: See What You Buy, 1933, dpads_1803_00222, Series I, Box 43, Folder 12, ‘Advertising tearsheets – 1933,’ E.I. du Pont de Nemours & Company Advertising Department records (Accesion 1803), Manuscripts & Archives Department, Hagley Museum & Library, Wilmington, DE 19807.
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166 ตอน
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