How to Scale An Agency (or Service Based Business) with Kate Ahl

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Episode #241.
About Kate:

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

Connect with Kate

• Website
• Pinterest
• Instagram
• Facebook
• LinkedIn

Favorite Quotes

“An educator teaches and then it's up to the other person to implement. But as an agency service provider, it's my responsibility to implement that for my clients and take on ownership of the success of their business.”

“One of the things multiple owners do is get stuck on creating the system because they're really, truly afraid to get rid of it. The real issue is you have to be willing to kind of unclench your hands to let somebody else do it.”

“The part of onboarding that is often missed is that you are taking over a piece of responsibility in somebody else's business and you are acting on behalf of them. That takes time. That takes study. I have to understand what your goals are and what your purpose is and what your brand is in order to accurately reflect you. Build that into your onboarding process.”

In This Episode You’ll Learn:

• What it takes to be a customer-first-based business
• Being an agency service provider vs. an educator
• Creating repeatable systems that actually work
• Different types of agency business models
• The crucial part of onboarding

Mentioned on the Show:

• Do Scale by Les McKeown
• The Empowered Agency Podcast

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