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Episode #373: Turning Customers into Fans with David Meerman Scott
Manage episode 255454662 series 1531230
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.
He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.
His latest books, Fanocracy: Turning Fans into Customers and Customers into Fans, unpacks how some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear. They embody the most powerful marketing force in the world: die-hard fans. The book has been endorsed by the likes of Seth Godin and its foreword was written by Tony Robbins.
We discussed:
- The difference between a fan and a customer
- How neuroscience plays a significant role when it comes to turning people into fans
- How to build your tribe, even if you’re a completely virtual company
We explore examples of fandom ranging from companies such as Me Undies, Hagerty Insurance, Microsoft, through to the Grateful Dead, Iron Maiden and Radiohead, so strap yourself in for a conversation on how to build your tribe of devoted fans.
Show Notes:
Amazon: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004
Audiobook: https://www.audible.com.au/pd/Fanocracy-Audiobook/0593148517
Web: Fanocracy.com | Davidmeermanscott.com
Twitter: @dmscott
----------
Listen to Future Squared on Apple Podcasts goo.gl/sMnEa0
Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud
Twitter: www.twitter.com/steveglaveski
Instagram: www.instagram.com/@thesteveglaveski
Future Squared: www.futuresquared.xyz
Steve Glaveski: www.steveglaveski.com
Medium: www.medium.com/@steveglaveski
Steve's book: www.employeetoentrepreneur.io
NEW Facebook group: www.facebook.com/groups/futuresquared/
Watch on YouTube: https://bit.ly/2N77FLx
- GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
- GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack
448 ตอน
Episode #373: Turning Customers into Fans with David Meerman Scott
Future Squared with Steve Glaveski - Helping You Navigate a Brave New World
Manage episode 255454662 series 1531230
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.
He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.
His latest books, Fanocracy: Turning Fans into Customers and Customers into Fans, unpacks how some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear. They embody the most powerful marketing force in the world: die-hard fans. The book has been endorsed by the likes of Seth Godin and its foreword was written by Tony Robbins.
We discussed:
- The difference between a fan and a customer
- How neuroscience plays a significant role when it comes to turning people into fans
- How to build your tribe, even if you’re a completely virtual company
We explore examples of fandom ranging from companies such as Me Undies, Hagerty Insurance, Microsoft, through to the Grateful Dead, Iron Maiden and Radiohead, so strap yourself in for a conversation on how to build your tribe of devoted fans.
Show Notes:
Amazon: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004
Audiobook: https://www.audible.com.au/pd/Fanocracy-Audiobook/0593148517
Web: Fanocracy.com | Davidmeermanscott.com
Twitter: @dmscott
----------
Listen to Future Squared on Apple Podcasts goo.gl/sMnEa0
Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud
Twitter: www.twitter.com/steveglaveski
Instagram: www.instagram.com/@thesteveglaveski
Future Squared: www.futuresquared.xyz
Steve Glaveski: www.steveglaveski.com
Medium: www.medium.com/@steveglaveski
Steve's book: www.employeetoentrepreneur.io
NEW Facebook group: www.facebook.com/groups/futuresquared/
Watch on YouTube: https://bit.ly/2N77FLx
- GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
- GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack
448 ตอน
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