A Bull-Hearted Brand: Joseph Szala of Vigor Branding

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โดย Josh Kopel และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น

People don't buy food, they buy a story. This will make me look thin. This will make me look cool. This will make me feel good.

What story is your food telling? What does it say about someone who chooses to patronize your restaurant?

If you don't know, the your guest probably doesn't know either.

That's why I reached out to Joseph Szala of Vigor Branding. They specialize in telling their client's stories and today he teaches us how to tell our own.

For more on Vigor visit https://vigorbranding.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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