FYM Ep. 54 - How Small Brands Win Big: The CPG Marketing Playbook

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that's making big waves in CPG.

💡 Megan reveals how Rawcology is scaling through:

• Authentic storytelling & community-first strategy
• Creating emotional connection in the age of AI
• Leveraging influencer marketing & organic content
• Data-driven decisions & feedback loops for growth
• Getting customer reviews that actually convert
• Focusing on what works, instead of chasing every trend

Whether you're a founder, CPG marketer, or brand builder, this episode will inspire you to think big, stay focused, and grow with intention.

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#CPGMarketing #GTMGrowth #BrandStorytelling #Rawcology #CustomerExperience #GTMAgency

Helpful Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment: https://tinyurl.com/Revenue-Readiness... Maximizing Growth: How to Structure Your Marketing Budget for Success: https://measuremarketing.com/maximizing-growth-how-to-structure-your-marketing-budget-for-success/