FMN 037: How Suja Broke the Internet with Influencer Marketing with Katie Washburn

Food Marketing Nerds Restaurant and CPG Marketing Podcast

On the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice. Katie has been with Suja since they were just local San Deigo brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week.

Today’s episode is all about influencer marketing. We’ll be diving into how Suja’s launched their midnight tonic last October with an influencer campaign that was so successful, it crashed their website and they sold out of the product in just three days.

On the episode, Katie discusses

Why a follower count isn’t the only thing you should look at when selecting influencers

How to build an influencer program that’s sustainable for the long term

What platforms you should focus on for the most effective influencer marketing…

And of course, what made the launch of their midnight tonic so ridiculously successful. If you’ve had influencer marketing on your radar or you’re thinking it’s time to up your game, you are in for a treat.

Book recommendation:

The Leader Phrase Book - Patrick Alain