FBR #42 - Erika Penzer Kerekes of Not Ketchup


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Food Blog Radio Episode #42 This week we chat with Erika Penzer Kerekes, food blogger, Condiment Queen, and founder of Not Ketchup! Not Ketchup are sauces that are sweet and tangy like ketchup or barbecue sauce, but are made from fruit instead of tomatoes. Erika shares how she started blogging and how her amazing new business came to life! Listen in as we chat with Erika about:
  • How she started blogging
  • Founding FBLA - Food Bloggers Los Angeles/building a community of bloggers
  • From blogging to starting a new food business
  • The story behind Not Ketchup
  • How to bring a product to market
  • Research and development
  • The challenge of sourcing fruit products
  • We discuss the financials - The cost of starting a business
  • Marketing costs - how to get the word out about your product
  • Some of the lessons she learned along the way
  • Consulting with new business owners - paying it forward
  • The importance of relationships and networking
  • People like to buy what they know
  • Advice for aspiring food entrepreneurs
  • Transitioning to No Added Sugar versions of Not Ketchup
  • Have fun!
Want to know more about Erika? Connect with her on social media here: Thanks for listening! Remember to tune in next Friday for another new guest! Where to find FOOD BLOG RADIO!






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