It's the Market, Not the Marketing

Female Founders Breaking Boundaries

When sales aren’t good, the first area we tend to place the blame is marketing. That’s why episode 12 of Female Founders Breaking Boundaries is about the market, not the marketing!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding what needs influence your customers’ decisions and actionable steps you can take right now to start uncovering those customers needs in your business. Some of the things I cover in this episode are:

• Celebrating Laurence des Cars, the first female President of the Louvre.
• Understanding the customer’s needs using Maslow’s Hierarchy.
• Tools to uncover your customer’s needs and what to do from there.
• Holding businesses to a higher standard in trying to clean up the food and beverages on the market.

Next time your sales aren’t where you would like them to be, consider if you are missing the mark on customer needs before pointing the finger towards marketing.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

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Real Food Brands Podcast