Cart Abandonment Strategies

EY Access - Expert eCommerce Access

On our most recent episode of EY Access, Eric Yonge and Tara Davis discuss strategies that merchants to use to help avoid Cart Abandonment.Here are a few highlights from their discussion:- How the demographics of your target audience affects your checkout process- Different types of checkout, and when to use them- Holding your customer's hand through the checkout process- Visual elements to include (and not to include!) in your checkout- Avoiding distractions