Manage episode 331486015 series 2891690
Anyone engaged in experience design knows the challenges of measuring experiences. Far being being a recent issue, understanding our experiences with the world has long challenged philosophers and social scientists. If centuries of the world's greatest thinkers has yet to be able to figure it out, you know it is a hard nut to crack. To solve this issue, many measurement strategies have evolved, each with this benefits and drawbacks. It can feel overwhelming in terms of trying to what can be the best approach to take.
Luckily, there is Greg Kihlström's new book "Meaningful Measurement of the Customer Experience." A prolific writer, speaker, consultant, and podcaster, Greg combines his experience and the experiences of others in a comprehensive overview of measurement strategy, philosophy, and execution.
Greg visits the Experience by Design studio to discuss his book, where he gives “guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal.” On the podcast, we discuss ‘best practices’ across different companies, and how we might provide ‘better practices’ for increasing our understanding of customers, their experiences, and their worlds. We also discuss the connection between customer and employee experiences, and new directions in CX and experience measurement.