#25 - Digital Marketing Basics for Business Owners

Empowering Healthy Business: The Podcast for Small Business Owners

Part of running a healthy business is being able to attract new customers. I am old enough to remember life before internet and phones became ubiquitous. These days internet-based marketing dominates in many industries, and the catch-all term for all kinds of online marketing is Digital Marketing. Joining this episode is Kevin Roy, founder and owner of Green Banana, who helps us understand today's digital marketing landscape and how to navigate all these options and opportunities.

More specifically, this episode includes:

• The Importance of Defining Your Target Audience
• When SEO and Adwords Are Best
• When Display Ads on Social Platforms Are Best
• SEO vs. Google Adwords
• Social Platforms for Display Advertising
• When and How to Engage Professional Marketing Help
• Determining a Digital Marketing Budget
• Timeline for Launching a Digital Marketing Program
• Pitfalls to Avoid

Reach Kevin at https://www.linkedin.com/in/kevincharlesroy/ or GreenBananaSEO.com

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!
Host Cal Wilder can be reached at:
[e-mail]
https://www.linkedin.com/in/calvinwilder/

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1. #25 - Digital Marketing Basics for Business Owners (00:00:00)

2. The Importance of Defining Your Target Audience (00:02:22)

3. When SEO and Adwords Are Best (00:03:52)

4. When Display Ads on Social Platforms Are Best (00:04:54)

5. SEO vs. Google Adwords (00:06:30)

6. Social Platforms for Display Advertising (00:09:44)

7. When and How to Engage Professional Marketing Help (00:12:16)

8. Determining a Digital Marketing Budget (00:16:03)

9. Timeline for Launching a Digital Marketing Program (00:19:52)

10. Pitfalls to Avoid (00:24:09)

11. Final Tips From Kevin (00:30:03)