The Human Experience Behind eCommerce Marketing with Jenna Crane of Klaviyo

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Jenna Crane is the Director of Product Marketing at Klaviyo, a leading software platform that helps ecommerce businesses use effective marketing strategies to drive revenue.

Jenna has an extensive career in marketing for digital brands. Before joining Klaviyo last year, Jenna was the Product Marketing Lead for Drift, the Director of Marketing at Klara, the Product Marketing Lead at Dropbox, and the Content Marketing Manager at Upwork.

In this episode…

If you’re an ecommerce company, you’ve heard of Klaviyo. However, you may not know the magic behind the marketing software. Luckily, Jenna Crane is here to tell you all about it.

Jenna Crane is the Director of Product Marketing at Klaviyo, a leading software platform that helps ecommerce businesses use effective marketing strategies to drive revenue. She has over a decade of experience in product, content, lifecycle, and social media marketing. She is passionate about uncovering the human interaction behind digital strategy. She’s here to tell you all about it and give you tips on effective marketing along the way.

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Director of Product Marketing at Klaviyo, Jenna Crane. They discuss how Klaviyo is taking marketing to the next level, emotional connection in the ecommerce space, crafting a unique customer experience, and much more. Stay tuned!

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