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Manage episode 285780714 series 2494625
Making Art Work is open through tomorrow! Join us if you're ready for some massive growth in 2021
But first, let's take it back. In 2010 when I officially began my fine art career I did NOT have an aspirational brand. I didn’t even know I had a brand (though, yes, I did — we all do). I was deeply undervaluing my work, my voice, my efforts, and, in doing so, I was also undervaluing my collectors.
Think about it this way — if someone buys something for their home or themselves, they want to enjoy that thing. It matters to them. They find pleasure in it.
In order to enjoy something, we have to VALUE it.
When you know what you create and WHY it matters, you can easily and naturally share that love with your audience. So HOW do you elevate your work? Head consistently in the right direction.
Know WHY you create and why that matters
Understand your works value and aesthetic merits
Recognize the overall impact your work is creating as a whole (this is your brand)
Consistently raise your expectations for what your work can be in the world.
THIS IS A LIFELONG PROCESS I began my business by selling a $1 painting. I grew from that deeply undervalued place to a creative practice with collectors on every continent, consistently sold-out collections, and a practice that offers me financial and emotional freedom. LET’S START THAT JOURNEY Sharing, writing, and talking about your work is never truly easy. It is a vulnerable act of bravery! But, without that bravery, your work is mute. Your work is hidden. And that’s not what it was designed for! With your why and your vision in mind, think of how to translate that to the world. If this feels overwhelming right now, DON’T WORRY. This is the focus of Making Art Work and I will coach you through this process. View your brand from the outside. How does your work objectively feel to your ideal customer or collector? When you share your work with your audience online is your work being elevated and valued? How about in-person? There are ALWAYS ways to continually elevate and build-up, and REFINE your work, marketing, and presentation. This is a good thing! It means you get to keep creating and refining! As you go through this process, don't be too hard on yourself. Remember, you are just finding paces to play inside your business! When needed, give yourself a COMPLIMENT SANDWICH. (it works on others and it works on yourself)
- Give yourself a two compliments + with an improvement in the middle
Remember, sustainability = satisfaction + progress. If you don’t find joy in your work you are going to be burnt out.
Making Art Work is open through tomorrow! Join us if you're ready for some massive growth in 2021 IF YOU HAVE BEEN GIVEN SOMETHING BEAUTIFUL TO SHARE, YOU HAVE ALSO BEEN GIVEN THE CREATIVITY, ENERGY, KNOWLEDGE, & RESOURCES NEEDED TO SHARE IT.