DTFT 8: Selecting the Right Digital Agency with Andy Ann

Digital to Foot Traffic - Online Marketing Guide for Retail Stores

Andy Ann is the CEO and founder of NDN Group, a digital media and advertising firm, which provides clients expertise in new media, digital advertising, and marketing solutions that would bring their brand to a whole new level. Andy also founded Hot Mob, one of the leading mobile advertising companies in Hong Kong. He is also the man behind Darizi.com, a Web 2.0 Wedding Portal for China. Andy is certainly at the top of his game in digital marketing.

On this episode, he reveals the secret on how to create a successful campaign for retail stores. He teaches strategies on how to build a relationship with the audience that will eventually turn into customers. He shares his own experiences in running and managing a digital media and advertising firm. Above all, he gives away tips on what to look for in selecting the right digital agency for your business.

Links:

Website - www.ndn.com.hk

Facebook - New Digital Noise

Time Stamps:

01:16 – Who is Andy Ann?

07:17 – Content marketing strategies

09:04 – What is NDN Group composed of?

10:15 – Successful campaigns for retailers

20:31 – Tech vs. Marketing Agencies

21:51 – What every business owner should understand

22:59 – A/B testing

29:04 – Google over Yahoo on paid ads

32:04 – Different digital agencies

35:39 – The Ireland trip

37:01 – Andy Ann’s legacy

44:57 – What to look for in a digital agency?

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