The Digital Environment: Norfolk Southern

Digital Public Relations

Grace and Macy discuss what exactly happened in East Palestine, Ohio and the impact it had on locals thus far. As an East Palestine native, Macy brings the inside scoop. After discussing what happened, the two take a dive into the digital presence of Norfolk Southern throughout the crisis, the lack of communication on social media during the critical first two weeks and the impact that has online. This episode examines both what and WHEN Norfolk Southern used social media to communicate with their public, along with the social media posts that occupied the topic's space in the time NS waited to post their statement. Take a look at the sources discussed in the episode: Norfolk Southern newsroom statement: https://nscorp.mediaroom.com/news-releases?item=123032 First NS Instagram post since the crash: https://www.instagram.com/p/CoyIaAnu6p9/ Three posts before the crisis: https://www.instagram.com/p/CoLSOhfsQMP/ https://www.instagram.com/p/CoIRvfEMqBH/ https://www.instagram.com/p/Cn4us4rvp1Q/ Nick Drom TikTok: https://www.tiktok.com/@nickdrom/video/7197262870793473322?q=east%20palestine&t=1678937121389