The state of online ad blocking with Chris Byrne

Digital Marketing Podcasts from Chris Byrne

In today's episode, we are joined by Chris Byrne, freelance SEO and PPC consultant from https://www.seolondonsurrey.co.uk/ to talk about the state of ad-blocking. Chris starts off talking about origin of ad-blocking and what it is. He then moves on to discuss why we are seeing a rise of ad-blocking. He explains that the history of ad blocking started with radio presets, remote controls or Tivo and that this has been going on since the early 2000's in various forms. In general this may be considered is a UX Problem, as ads can often be percieved to harm the user experience (what the advertising industry calls" bad ads"). Chris then explains what the attitude of big companies like Facebook are towards these ad blockers and how ad-blockers are now available in the iOS store. He explains that people are realising that sometimes they've only got a certain amount of data per month (research said that up to 5% of a smartphone plan is used by ads). So, some people have started using ad blockers to stretch their allowance a little bit ...

This podcast was recorded in 2017.