Season 5: Episode 7 – Hear from Yvette Steyn, Consumer Insights & Analytics lead at Distell


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We are delighted to welcome Yvette Steyn who focuses on growth and innovation at Distell, Africa’s leading producer and marketer of alcoholic drinks, which are sold across the world. We’re also joined by Zibusiso Ngulube who heads up Ipsos’ Channel Performance business in South Africa. Zibs is one of our experts in retail measurement, including within the indirect/informal channel.

Distell’s purpose is ‘Creating memorable moments. Crafting a better future’, and in this episode Yvette and Zibs tell us about the industry coming together in an incredible sustainability initiative, in South Africa, to drive a better future for the industry as a whole, advancing licensing in particular and a reduction in alcohol abuse, contributing to an upliftment of society, in a meaningful way. They discuss the challenges faced, the practical aspects of mapping the size of the market, including the number of independent retailers – licensed and unlicensed – and gaining a deep understanding of this unique alcohol landscape, which has been hit hard by Covid lockdowns. They uncovered some surprises, so settle in and be prepared to be inspired by what they’ve achieved and the impact this initiative is having.

Find out more about our latest Ipsos CX and Channel Performance thinking.

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