Bold Business Model (Chris Badgett)


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Chris Badget is the co-founder and CEO of LifterLMS. He is also the creator of several organic gardening, permaculture and beekeeping courses online.
In this episode we discuss:
  • Teaching outdoor, hands-on skills in an online environment.
  • Working with experts in your niche cooperatively instead of competitively.
  • How to be strategic to get the most return on your creative investment.
  • Distinguishing between a passion project and a business.
  • The importance of publishing over perfecting.
  • Being bold in asking for what you want.
  • Negotiating partnerships with co-creators.
  • The importance of pairing support with content.

“It was just such niche content that the people that wanted it really wanted it, so that the quality or the instructor style had some forgiveness in it.”
– Chris Badgett

Chris Badgett is the co-founder and CEO of LifterLMS, a learning management system for WordPress. He helps education entrepreneurs create, launch, and scale high value online training platforms. He believes in democratizing education in the digital classroom and contributing as much as possible to the open source WordPress community.
As well as creating his own online courses, Chris also created a platform,, to connect experts in the fields of organic gardening and permaculture with students to make information in these areas more widely accessible.
Resources or websites mentioned in this episode:
Chris’ instructional video (website under construction)
Chris’ LinkedIn
  • Guest: Chris Badgett
  • Hosts: Danny Iny & Abe Crystal
  • Producer: Cynthia Lamb
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely
  • Making our hosts sound great: Home Brew Audio

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Music and SFX credits:

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Episode transcript: Bold Business Model (Chris Badgett) coming soon

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