Manage episode 282624788 series 2811584
Sales series continues! This time I dive into showcasing the cider community as a whole. It is one divided by core beliefs in what makes a proper cider. And stemming from this cultural schism, bad behavior by some of those in our community keeps us divided at the state and local level. While most of us are boots on the ground, making relationships, and building the category in a positive way, while also staying friends and colleagues, others are doing the opposite.