Andrea Pass: A Private Investigator of Public Relations

Conversational Selling

About Andrea Pass: Andrea is the Owner of Andrea Pass Public Relations. She has been creating and implementing public relations campaigns in a wide range of categories for thirty years, including consumer products, lifestyle, B2B, education, and many more. She secures media coverage to grow brand awareness, increase reputation, and drive sales using third-party editorial endorsement. Her motto is "now is the time to get your business in the media."

In this episode, Nancy and Andrea discuss:

• Being a private investigator for public relations involves researching for the proper media contacts for your business.
• Modern PR: Moving from cold calls to email pitches. When your story gets published, it gives you content to add to your website and social media.

Key Takeaways:

• Media outlets are harder to reach today because there are more freelancers working for them.
• PR should be part of your marketing mix. Editorial endorsement ranks high on the selling scale, so get started today.

"It's the same no matter what size your business is. You can be a solopreneur with a national topic, business, service, and you can be a huge corporation with your company having thousands of employees. It won't matter. It's reaching the right press to get the story." - Andrea Pass

Connect with Andrea Pass:

LinkedIn: https://www.linkedin.com/in/andrea-pass/

Website: https://www.andreapasspr.com/

Facebook: https://www.facebook.com/AndreaPassPublicRelations

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