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Popeyes' Strategy in China, with Raphael Coelho
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on March 12, 2023 10:08 (). Last successful fetch was on January 17, 2023 16:46 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 305701924 series 1587859
This episode, we spoke with Popeyes China CEO Raphael Coelho about the restaurant chain's expansion into China. Popeyes launched its first China location in May 2020 in Shanghai, the first of what the company hopes will be 1,500 stores in the next decade. We chat about how Popeyes has planned where to build restaurants and what its social media strategy has been to build hype around new location openings.
Raphael also offers his thoughts on the outlook for China's fast-food restaurant, and if there are any domestic brands that he says are serious competitors in the market. Finally, he offers a hint at what's next for Popeyes China and what fans can look forward to in the near future.
102 ตอน
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on March 12, 2023 10:08 (). Last successful fetch was on January 17, 2023 16:46 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 305701924 series 1587859
This episode, we spoke with Popeyes China CEO Raphael Coelho about the restaurant chain's expansion into China. Popeyes launched its first China location in May 2020 in Shanghai, the first of what the company hopes will be 1,500 stores in the next decade. We chat about how Popeyes has planned where to build restaurants and what its social media strategy has been to build hype around new location openings.
Raphael also offers his thoughts on the outlook for China's fast-food restaurant, and if there are any domestic brands that he says are serious competitors in the market. Finally, he offers a hint at what's next for Popeyes China and what fans can look forward to in the near future.
102 ตอน
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