IAM2313 - Fractional CMO Discusses on Prioritizing Marketing Strategies for Revenue Growth

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Peter Murphy Lewis is a fractional Chief Marketing Officer (CMO) with expertise in various industries, including travel, software, and media. Peter discusses how his business evolved, transitioning from a focus on strategy to a full-service marketing agency with a team of 15. He emphasizes that CEOs often need support in defining the right marketing strategy before diving into execution. Peter shares his honest marketing approach, acknowledging when something isn't working and being transparent about his plans. He explains the value of creating a strong culture with global talent, which can help scale a business while being more cost-effective. LinkedIn: Peter Murphy Lewis Website: GrowthMentor

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