120: Sir Martin Sorrell on the future of media | Agency diversity

Campaign podcast

Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.

The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.

Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.

The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.

Email questions labelled, ‘Media Mailbox’, to: [e-mail]

Further reading

IPA Agency Census: gender pay gap closes, ethnicity gap stalls

IPA Agency Census: diversity on the march as industry workforce breaks record

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