1.4 Age ≠ Maturity - Tom Lix makes whiskey in days, not years.

Business of Beverages

In this episode, you’ll learn how one man is trying to revolutionise the entire Whiskey industry by aging Whiskey in days, not years.
We talk with Tom Lix, Founder and CEO of Cleveland Whiskey Co, one of the pioneers of accelerated aging techniques that rely on cutting edge technology and old fashioned sensory techniques to create spirits that are truly unique. Tom describes how his colourful early career led to a fascination with distilling and eventually to the founding of Cleveland Whiskey Co, which he describes as "more of a technology company than a craft distiller". Tom also clarifies what legal restrictions he operates under, details his battles with the Scotch Whisky Association and talks about fermenting for astronauts!

We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time it's the turn of Bourcard Nesin, Global Beverage Researcher at Rabobank and host of the exceptional Liquid Assets Podcast where his razor sharp analysis of the key industry trends, youth and good looks in comparison to his co-hosts leads to ritualistic (yet hilarious) bullying. Bourcard chooses a drink perhaps inspired by his time in Ethiopia and also turns the tables on Will.

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Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.
All opinions are those of the person expressing them at all times.
Recording @ Hellfire Studios

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For more high-lights and low-downs follow @BizBevPod on Twitter or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show.