1.11 All Time High - A Cannabis Industry Special with Lisa Weser and Bourcard Nesin.

Business of Beverages

In this episode, you’ll learn what two of the worlds' leading experts on the legal cannabis industry think the future holds and what the impact will be on the alcohol industry.
In an in depth discussion we hear from both Bourcard Nesin, Cannabis and Alcohol Analyst for Rabobank and Lisa Weser, Founder and CEO of Trail Blaze ("The Cannabis Publicist"). Taking things slowly at first we learn how the legal cannabis industry in North America has emerged from the fringes into the mainstream and how the growth experienced so far is set to accelerate. Hotly debated topics include the pace of legalisation, the target consumer, the role of CBD vs THC, the format wars and brand building in a uniquely challenging category. The big questions are asked and answered so if you don't know much about the legal cannabis industry and how it competes/compliments alcohol, this is the place to start because it's coming to a market near you!
We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time we raid our archives to hear from Tom Lix, Founder and CEO of Cleveland Whiskey Co, one of the pioneers of accelerated aging techniques and a guest on episode 1.4. Tom prompts us to recall some of our favourite guests and interviews over our first ten episodes and prompt some recommendations for new listeners.
Not only that, Foxy and Will discuss the (eventual) launch of Guinness Zero, passing fads in the drinks industry (we're talking to you alcoholic root beer) and the mysterious "pod-fade"!
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Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.
All opinions are those of the person expressing them at all times.
Recorded at Hellfire Studios.

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Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show.