230: Doing Business in Brazil with Paula Palermo

Business Infrastructure - Curing Back Office Blues

São Paulo is one of the most populated cities in the world and it’s located in Brazil, the next country on our audio tour this season. We have the pleasure of being joined by Paula Palermo, the co-founder of Impacta Finance - a blockchain company specializing in scaling solutions that have a social impact.

As a fluent speaker of six different languages, Paula’s insights on becoming immersed in the language, culture, and social norms of Brazil will resonate with you if you are interested in tapping into the Latin American market of 600 million people.

In this episode, Paula lays the foundation for sound business practices that not only apply to operating a business in Brazil but anywhere. Specifically, she explains the importance of planting seeds of value to grow a network of resources and giving first to cultivate those relationships.

This interview is packed with useful information for building business infrastructure and even includes a crash course on blockchain technology and how you can leverage it to scale your operations. You don’t want to miss it!

📝 Links to Paula’s Resources: https://www.eqbsystems.com/podcast/230-international-business-doing-business-in-brazil-with-paula-palermo

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