The importance of storytelling in business

Business Builders Podcast

In today's episode our hosts Brenton Gowland and Ron Tomlian talk about the importance of telling stories in business. Stories help us cut through the clutter that is the marketing and advertising messages we are bombarded with every day and help us connect with our clients in a meaningful way.
Some of the topics covered include:

• Why stories are so important in business?
• Entrepreneurs tell stories that help bring their endeavours to life
• Stories not only affect the way we think and feel, but can also affect us physically
• Collecting stories helps us get our message across
• Understand who you are talking to when telling a story
• Know the purpose of your story
• Be yourself, don't try and own other people's stories
• Make your customer the hero of your story
• Make your story component based
• Be the guide for your customers in your story

The Business Builders Podcast is brought to you by SA Business Builders and Nucleus – Creative Agency.

Nucleus – Creative Agency
Specialising in growing business through brand, digital, video, web, print, campaigns and marketing.
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