Wil Shelton: Creating Your Own Path in the Beauty Industry

Business Beauty Network

Today's guest is Wil Shelton. As President & CEO of Wil Power Integrated Marketing, Wil Shelton has grown the company into a global marketing agency that leverages the unique culture of salons and barbershops to build a bridge between today’s brands and hard-to-reach, multicultural customers.
Because of his deep connections and understanding of the beauty industry, Wil is able to help both growing and legacy brands produce creative campaigns that authentically speak to the multicultural consumer. Some of his successful partnerships include clients AT&T, Amazon, Universal Pictures, ABC, Fox, and Interscope Records to name a few.
Wil is also the author of The Silent Agreement: An illusion of inclusion a call to action to corporations across America regarding their sincerity in sharing solidarity with the Black community.

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