24: Brad Redding ON: Why Branding Is SO Important During Early Stages of Business

Building Bigfoot

In this podcast episode, Jonathan interviews Brad Redding, Co-Founder and CEO of Elevar. During this insightful conversion about business growth, Brad shares some important lessons with listeners including his entrepreneurial journey and his successes and failures in the business world. He teaches why it's important to build a strong brand in order to make money, discusses goal-setting, how to stay updated with industry changes and overcoming the challenges of tracking ROI in advertising. Brad reflects on his journey and shares what he would tell his younger self to focus on.

What We Discuss:

[00:00:00] Brad discusses how focusing on finding a problem, getting mentors, and following through from ages 20 to 30 can set oneself up for a successful life.

[00:00:24] Jonathan introduces Brad and his company Elevar, which focuses on server-side conversion tracking for e-commerce brands.

[00:01:23] Brad shares his background, including his previous SaaS business and agency work, as well as his personal interests in health, fitness, and family.

[00:11:02] Brad discusses how the concept of Elevar and the importance of money and branding came about during the early stages of the business.

[00:12:21] Looking ahead, setting goals, and living in the future will increase the likelihood of success in business.

[00:17:37] Brad explains how his team manages the quality of the Elevar brand by developing a distinct voice, focusing on education and inspiration, and prioritizing customer support and success.

[00:23:09] The significance of listening to customers and extracting data from support tickets, demos, and sign-ups to understand their needs and goals.

[00:24:20] The difficulties in tracking return on investment (ROI) in advertising due to privacy concerns and competition among tech giants.

[00:26:19] Exploring the potential drawbacks of internet regulations, such as GDPR and CCPA, and the presence of malicious actors in the tracking industry.

[00:33:27] Automating data analysis to save customers time and allow them to focus on strategy and optimization.

[00:34:25] Brad talks about how he met his co-founders through personal networks and how they are still involved in the company in different capacities.

[00:36:29] Brad shares his thoughts on the market potential and how they plan to expand their offerings and add firepower to their brand.

[00:45:13] Managing the expectations of quick success and emphasis on the need to think in terms of decades, not weeks or months.

[00:45:56] Jonathan mentions Steve Jobs' quote about every overnight success having a ten-year backstory, highlighting the idea that success takes time and persistence.

[00:46:22] Jonathan reflects on the journey of entrepreneurship and how the little things along the way contribute to the overall success and fulfillment in life.

Episode Resources:

Elevar | Website

Brad Redding | Instagram

Brad Redding | LinkedIn

Conversion Tracking Playbook | Podcast