#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen

Building A Modern Employer Brand podcast with Susanna Rantanen

If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey.

In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with Maiju Karppinen about her employer branding career path, what inspires her and how she juggles her HR Business Partner role aside from working weekly in employer branding.

Maiju works for one of our clients, Airbus Defence and Space Finland. Us three have worked together closely since early 2023 when we first created their employer branding strategy based on the Magnetic Employer Branding Method™️.

In August 2023, the three of us formed an employer branding team and Nora and I have supported Maiju in building, learning and maintaining a consistent employer brand marketing process with pretty outstanding results and impact.

We discuss Maiju's career path into employer branding, how she juggles all her responsibilities while maintaining weekly employer brand marketing chores and what it feels like working so closely with an external employer branding agency.

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Connect with Maiju Karppinen at Airbus Finland on LinkedIn: https://www.linkedin.com/in/maiju-karppinen/

Connect or follow me on socials:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/