Rachel McConnell 'From Leading Content Design to Leading Design'

Bringing Design Closer with Gerry Scullion

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In this episode I chat with one of the leaders in the Content Design space, Rachel McConnell. We chat about the work that they are doing in Flo Healthcare, and touch of some of the work that they did whilst at Deliveroo. We chat about the learnings at Flo, where the organisation is going through another iteration on how to connect the dots between Product Design, Content Design etc. Rachel now finds herself in such an exciting position as Design Director with Flo, that allows her to apply much of the knowledge within their second book titled ‘Leading Content Design’ published by the wonderful people at A Book Apart.

We chat about the work Rachel is also doing with Lead with Tempo Conference too.

Rachel was such a wonderful guest, we had so much fun making this episode - I’m sure you’ll enjoy it too!

• Become a Patron of This is HCD / https://www.thisishcd.com/become-a-patron
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• Follow Gerry Scullion on Twitter / https://twitter.com/gerrycircus
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• Lead with Tempo / https://www.leadwithtempo.com/
• Rachel on LinkedIn / https://www.linkedin.com/in/rachel-mcconnellme/?originalSubdomain=uk
• 'Leading Content Design' book / https://abookapart.com/products/leading-content-design
• 'Why you need a content design team' book / https://www.amazon.co.uk/Why-need-content-team-build/dp/1720128448

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