How Harnessing the Power of The Senses Builds a Brand That Lasts with Pauline Brown

Branding Matters

My guest today is Pauline Brown, longtime leader in luxury goods and former Chairman of LVMH North America. Pauline is renowned around the globe for acquiring, building, and leading some of the world’s most influential brands.

In her groundbreaking book, Aesthetic Intelligence, she shows businesspeople how to harness the power of their own senses to create products and services that delight their customers and build businesses that last. Her book is based on a course that she designed and taught at Harvard Business School.

I invited Pauline to be a guest on my show to talk about The Business of Aesthetics. I wanted o learn about “the other AI” - Aesthetic Intelligence and why it’s important. And finally, I was curious to get Pauline’s POV on why taste matters.

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About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

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