How to Avoid These Common Stereotyping Mistakes with Matt Skallerud

Branding Matters

My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing.

Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ websites worldwide.

I invited Matt to be a guest on my show to chat about Pink Media. I wanted to learn what they do differently to help brands reach the LGBTQ market. I also wanted to talk about stereotyping and what steps brands can do to avoid it. But most of all, I was curious to hear how Matt became known around the world as "The Accidental Social Media Star” thanks to his popular new online show #ILoveGay Today.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.
About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [e-mail]