How to Become a Challenger Brand with Adam Morgan (BIG FISH)

Branding Matters

My guest today is Adam Morgan, the highly respected author of ‘𝗘𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗙𝗶𝘀𝗵: 𝗛𝗼𝘄 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀’.
This International best-seller not only popularized the term ‘challenger brand’, it also outlined a process for doing more with less and its principles have been widely praised and imitated around the world.
I invited Adam to be a guest on my show to discuss Challenger Brands and learn about his new book titled “𝗢𝘃𝗲𝗿𝘁𝗵𝗿𝗼𝘄 𝗜𝗜: 𝟭𝟬 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗿𝗼𝗺 𝗮 𝗻𝗲𝘄 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿𝘀”. I wanted to learn what it means to adopt a challenger mindset. And I was especially curious to learn about Adam’s surprising fetish.

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About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

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