VASELINE: The Goop That Keeps on Giving

Bizography with Dana Barrett

Can you see treasure in another man's trash? Maybe. Can you turn no into yes? Lots of salespeople do it everyday. But - would you spend a decade trying to turn black smelly stuff into a useable household product? Robert Chesebrough did. And that's just the beginning of his story. The history of Vaseline is the story of a crazy genius, self-mutilating salesman, and savvy businessman all rolled into one.

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