116: The Do’s & Don’ts of Video Prospecting w/ Tyler Lessard

B2B Revenue Acceleration

The COVID-19 pandemic has changed many of the ways we interact with each other, and business is no exception. With many opting for video calls over in-person meetings, it’s opened the door to the bigger question: How can we use video technology to differentiate ourselves from competitors?

On this episode of B2B Revenue Acceleration, we talk with Tyler Lessard. Tyler is the VP Marketing and Chief Video Strategist at Vidyard, and was kind enough to come on the podcast to discuss all the “Do’s & Don’ts” of Video Prospecting.

This episode includes the following topics: the biggest opportunities with video in sales, how to craft a strong, tailored message to prospects, video prospecting mistakes to be mindful of, the mass adoption of video technology, and its use as a prospecting channel.

To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.