Ep. 16: Case Study: Easy Instagram story ideas to attract followers

Authentic Online Marketing with Ruthie Gray

Need some easy Instagram story ideas to attract followers? In this episode, you will find 3 Keys to using stories that convert followers to friends to eventually...customers! Case Study: Easy Instagram story ideas to attract followers (Click below for full show notes) https://ruthiegray.mom/easy-instagram-story-ideas/ 7-Day Instagram Story Challenge https://ruthiegray.mom/7-day-instagram-story-challenge/ Michelle from More Life Now https://www.instagram.com/more_life_now/ Canva software for graphics https://www.canva.com/ Instagram Stories are key to deeper connections with your target followers. In today’s interview episode you will learn what to share in stories and why these steps are so important. When you open up stories, you will find 3 key platforms: Stories, Live, and Reels. I used the Instagram live platform to interview my guest and tape this episode at the same time - talk about repurposing! My guest shares how she uses stories to develop conversations and a cool software tip she uses that you may not be aware of. This is part one of 2 episodes on stories, and in next week’s episode, I give you all the scoop about Reels and why you should be using them! So stay tuned and hang on because you’re going to learn how to connect with your audience. Michelle, from more life now is one of my pro coaching students. And she's going to share with us how stories have helped her, to reach her target audience member or her target follower. So here is the nice thing about going live - you can repurpose into IGTV and save it to your feed. And secondly, when you have a guest on, all their friends are notified that they're live. And all your friends are notified of your live, which means more eyes on both your accounts! R: Tell us about your account, what your message is. M: Anybody that follows me will find out quick enough that I follow Jesus and have more life now because I have him in my life. And that is one of the biggest things, but I like encouraging women. That is one of my top number one, things is encouraging women praying for people, I teach people about natural wellness with essential oils and nutrition, and just trying to teach people how to get the toxic stuff and people out of their life and get the good stuff in. I love that. And you know, also the undertone, I feel like with you, Michelle, is that you can have more life right now, no matter what your circumstances are, because it's never going to be perfect. I'm being very vulnerable here right now. My husband got laid off his job at the end of June. But we're not going to dwell on any negative. We're not going to worry about it because we know that God has a plan and we're going to walk it out. R: And we have been praying for you, Michele. So if you're here listening, please pray along with us, for Michele and her husband for his job. Easy Instagram Story Ideas: 7-Day Instagram Story Challenge So let's talk about stories a little bit, Michelle. So when you first started using stories, did you know what you were doing? M: I was nervous at first because I thought, what if I mess up and then I was like forget it. Who cares? You mess up? Everybody messes up. So I first, I used to just share graphics. I would share positive encouraging words and things like that. And that was it. I didn't understand hashtags. I didn't understand stickers. And then I met the lovely Ruthie Gray and my life changed. R: You said something there though - you do have to start somewhere. M: You just start because you don't really know what you're doing in the first place on stories. What, what was the first thing you did with me? M: the 7-Day Instagram Story Challenge was first, but watching you is actually the way that I learn. I'm always remembering that I forget to do a call to action.