Ep. 15: Instagram Ads in 5 Easy Steps with Allie Bloyd

Authentic Online Marketing with Ruthie Gray

Instagram Ads in 5 Easy Steps will get you up and running without wasting time! Click below for show notes https://ruthiegray.mom/instagram-ads-in-5-easy-steps/ Allie Bloyd Media https://alliebloydmedia.com/ How to create an effective offer for your local business, Part 1 https://alliebloydmedia.com/advertising/create-effective-offer-local-business-part-1/ How to create an effective offer for your local busines Part 2 https://alliebloydmedia.com/marketing/create-effective-offer-local-business-part-2/ Instagram Ads in 5 Easy Steps Step 1 Offer Creation (pre-ad creation) According to Allie, before you even create an ad, you need to do some homework. This is step one of Instagram ads in 5 easy steps. Your offer could be service based, product based, gated content (lead magnet, exchange of info for contact information). Step 2 Target Avatars Formulate the ad plan. Get super specific, look at geographics, don’t go cold turkey. Higher level of touch points is needed to convert people on social media compared to years past. “No one owes you their business. You need to be committed to getting that person to work with you. Be willing to be committed to this process.” Who are the people based on the offering and what types of targeting do I have available? Know who you're going to, what you're going to say to them. Step 3 Strategy Set up Start to build your audience and take advantage of your list of leads. If your business is able to sell to lots of different people, think of targeting a certain demographic, not everyone. Based on the offer you want to present, what can I provide for them? The content element is important because that's why people are on these platforms. If your offer is for hair coloring women 25-55, put out content focused on hair coloring such as top 5 trends for hair coloring. Engagers care about recent trends, so send them that offer focused ad, video, blog content. Step 4 Creative Assets 2 lines of copy and a simple image for your ad is sometimes all you need once you do the homework of steps 1-3. This step doesn't have to take a long time once you've done all the other work. You could literally just talk to the camera in a 60-second ad. Anything can be used as a way to provide value and generate interest. Video and video ads will generate more response. If you want a sale, scheduled call, etc - if you know your goal back in step two, it's easier to create your ad. Video works well because we can create audiences based on that one specific video. Back to the hair salon, if I've in some time past created a video and targeted a man who wants thicker hair. But before, it was women's hair coloring trends. Both are very different needs. They won't respond to the same things. I don't want to necessarily want to hit both demographics because that clouds the issue when you're doing Instagram in 5 easy steps. Based on the one hair color video I can create an audience of people who've watched it. The higher the percentage, the better the projected outcome. "Get your first color free when you book your appointment now." It can be as simple as that when you're targeting the right people. There will still be a disconnect if you've not created a targeted traffic pattern. You may offer many services, but for an ad, target just one, and typically the one that generates the most interest. One reason video is so powerful is because you can share much more content than in a written post. Being able to get your message across more quickly in a video with more content makes people more likely to consume that content. Being able to get your message across in video is the cheapest objective that gets the best results in those early stages. If I can get a two second video per view cost, If I'm looking for a click to my blog (which also can be used at the same stage but is much more expensi...