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เนื้อหาจัดทำโดย Jack Hughes เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Jack Hughes หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
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17. (ReAir) Confidence with Christophe Morel

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Manage episode 315315488 series 2994574
เนื้อหาจัดทำโดย Jack Hughes เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Jack Hughes หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal

In this encore podcast, Jack is joined by Christophe to offer a fresh take on the consumer's need for confidence, and how it drives disposable hygiene market trends.

Exploring the Consumer’s Need for Confidence

According to Christophe, there’s more to a product’s ability to instill confidence than you might think. As article producers, you want your consumers to have confidence (trust) in the performance and safety of your disposable hygiene products and your brand. But there’s another angle to consider: How can diapers, pads, and other products give their users confidence in themselves and increase their freedom to enjoy life? Listen to the full episode to find out.

Outline of the Episode

  • [05:09] Consumer confidence in your products and in themselves
  • [08:06] How consumer confidence impacts the disposable hygiene industry overall
  • [09:50] Expectations differ by age and market
  • [10:45] Confidence in your product’s discretion and safety
  • [12:12] The impacts of substances of interest, past and present
  • [14:30] Three consequences of public conversations about substances of interest
  • [17:00] Adult incontinence and the need for discretion
  • [20:58] Feminine hygiene products: stigma, discretion, and stay-in-place performance
  • [24:39] The role of adhesives in supporting consumer confidence

Resources

You can find Christophe Morel on LinkedIn, or you can leave him a message through our email at hygiene@bostik.com.

Bostik recently launched another podcast called Bostik Talks & Transition(s). The podcast is all about finding inspiration, collaboration and learning from CSR experts, from Bostik and other multinational companies, how to transition to a more sustainable business model. Christophe was featured on episode 3 of Bostik Talks to share our strategy around sustainability in the disposable hygiene industry. Check out his episode here.

Get Connected with Attached to Hygiene

Sign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and, starting in 2022, exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.

Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website.

Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com.

You can find Attached to Hygiene wherever you get your podcast!

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

  continue reading

58 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 315315488 series 2994574
เนื้อหาจัดทำโดย Jack Hughes เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Jack Hughes หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal

In this encore podcast, Jack is joined by Christophe to offer a fresh take on the consumer's need for confidence, and how it drives disposable hygiene market trends.

Exploring the Consumer’s Need for Confidence

According to Christophe, there’s more to a product’s ability to instill confidence than you might think. As article producers, you want your consumers to have confidence (trust) in the performance and safety of your disposable hygiene products and your brand. But there’s another angle to consider: How can diapers, pads, and other products give their users confidence in themselves and increase their freedom to enjoy life? Listen to the full episode to find out.

Outline of the Episode

  • [05:09] Consumer confidence in your products and in themselves
  • [08:06] How consumer confidence impacts the disposable hygiene industry overall
  • [09:50] Expectations differ by age and market
  • [10:45] Confidence in your product’s discretion and safety
  • [12:12] The impacts of substances of interest, past and present
  • [14:30] Three consequences of public conversations about substances of interest
  • [17:00] Adult incontinence and the need for discretion
  • [20:58] Feminine hygiene products: stigma, discretion, and stay-in-place performance
  • [24:39] The role of adhesives in supporting consumer confidence

Resources

You can find Christophe Morel on LinkedIn, or you can leave him a message through our email at hygiene@bostik.com.

Bostik recently launched another podcast called Bostik Talks & Transition(s). The podcast is all about finding inspiration, collaboration and learning from CSR experts, from Bostik and other multinational companies, how to transition to a more sustainable business model. Christophe was featured on episode 3 of Bostik Talks to share our strategy around sustainability in the disposable hygiene industry. Check out his episode here.

Get Connected with Attached to Hygiene

Sign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and, starting in 2022, exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.

Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website.

Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com.

You can find Attached to Hygiene wherever you get your podcast!

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

  continue reading

58 ตอน

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