018 - How His Construction Business Scaled (Case Study)

Analysis Paralysis by Efficient App

In this episode, we speak to Brian Marek who runs Northtowns Remodeling, a small construction company out of Buffalo, NY. Being in business for over 38 years, Brian embodies the person that anyone who is undergoing a home remodel would wish for. He’s responsible, keeps his word, and genuinely cares about each and every customer.

It was so clear how much cared and how hard he was working for his customers. We also saw how there was only so much one business owner could do in a day.

Brian was spending hours working on custom proposals, sending them to customers, and sometimes forgetting to follow-up because there was too much on his plate. Money was being left on the table. Brian was also trying to be everywhere — calls, home visits, emails — constantly being pulled in a myriad of different directions. The business that he built was reliant on Brian to be wearing many different hats to stay on-top of the business. Incredibly rewarding, but difficult to sustain.

Working with Efficient App, he implemented solutions to help relieve him of the duties of being everywhere at once. In this episode, Brian shares the journey of modernizing his business and speaks to the benefits of implementing tech in his business — like the time he was on holidays and was able to close a deal remotely because he was able to access all his systems right from his laptop, or the ease he was able to transition his team to working remotely when COVID hit.

Tune in to hear more!

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