#014 Following the Unconventional Path with Alessio Pieroni

AMBITIOUS TRIBE with Kassy Pajarillo

In this episode, Kassy had a walk-through conversation of the career journey of an Italian guy who barely spoke English, took courage with empowered decisions, and became the Vice President for Marketing of the most advanced human transformation platform, Mindvalley.

Alessio Pieroni, a Digital Marketing Consultant, Expert, and Speaker is now helping online education businesses to scale from 7 to 8 figures after having vast experience generating more than 100 million dollars in revenues from companies he worked for and consulted with such as Apple and Mindvalley.

HERE ARE THE KEY TAKEAWAYS OF THIS EPISODE:

➤ [5:23] But the thing is, is I really believe that our generation, we are taught that we really need to look a lot in our CV and stuff and that it makes sense to stay in a job for two, three years because it will look better in your CV. I mean, if you're not happy, then move, right? It's as simple as that.

➤ [10:20] The magic happens just outside of your comfort zone. The good thing is, I had this experience that kind of pushed my comfort zone.

➤ [24:11] I want to search for people that I know have a fantastic mission. That they have a great message and that they can go out there and actually have an impact, which is something that online education does. And that was exactly my thing.

➤ [26:32] When you're able to do something, give a lot of value, so when people that actually follow you can say, "oh, you're actually smarter and do a very good job at what you're doing," you already have the base of the business.

➤ [27:36] It's important for you to figure out exactly what's your platform - the platform that allows you to deliver your message. And once you have done that, it's obviously about monetization.

➤ [29:22] There is no straight line in marketing. There's no one prescription in terms of monetizing. It's your own way on how to do things.

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