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เนื้อหาจัดทำโดย Nick Uresin เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Nick Uresin หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
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Dissecting The Formula for Search Term Isolation in Advertising – Ryan Burgess – Amazon Legends – Episode #307

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Manage episode 402011756 series 2993112
เนื้อหาจัดทำโดย Nick Uresin เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Nick Uresin หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal

Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own successful agency, Ryan's expertise is unmatched. Join us to discover actionable strategies for enhancing your advertising performance and navigating the ever-evolving e-commerce landscape. Don't miss this engaging discussion with Ryan Burgess!
Takeaways :

  • Understanding the Complexity of E-Commerce Industry: The e-commerce industry is complex and involves various elements beyond just selling products. Ancillary companies are emerging within the e-commerce space, offering opportunities beyond direct selling.
  • Opportunities Beyond Direct Selling: Success in the e-commerce marketplace isn't limited to being a seller. There are opportunities to work with sellers, provide tools, and build tools for sellers, indicating a broader scope for involvement in the industry.
  • Technological Curiosity and Engineering Background: Early interest in technology or engineering, including dismantling and reassembling electronics like radios and CD players, can lead to a career driven by curiosity about how things work. Curiosity and
  • Problem-Solving Skills: Curiosity is a natural trait leading to understanding how and why things work, driving career choices and problem-solving skills. The importance of asking "why" repeatedly to get to the root cause of issues.
  • Importance of Data Analysis: Mention of looking into the numbers and how they are related, highlighting the significance of data analysis in decision-making.
  • Networking and Collaboration: Encouragement for listeners to connect via LinkedIn or email to share experiences, insights, and potentially collaborate in the Amazon advertising space.
  • Continuous Learning and Improvement: The conversation fosters a sense of continuous learning and improvement, with the hosts expressing interest in hearing from listeners and continuing engaging discussions in future episodes.

Quote of the Show:
Think of Amazon advertising like a triangle: sales growth, efficiency, and time. You can only prioritize two at once. Quick efficiency may sacrifice growth, and vice versa. Your choice shapes your campaign strategy for the long haul.
Links :

Want To Level Up Your Business? Register With Our Sponsors
Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

  continue reading

211 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 402011756 series 2993112
เนื้อหาจัดทำโดย Nick Uresin เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Nick Uresin หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal

Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own successful agency, Ryan's expertise is unmatched. Join us to discover actionable strategies for enhancing your advertising performance and navigating the ever-evolving e-commerce landscape. Don't miss this engaging discussion with Ryan Burgess!
Takeaways :

  • Understanding the Complexity of E-Commerce Industry: The e-commerce industry is complex and involves various elements beyond just selling products. Ancillary companies are emerging within the e-commerce space, offering opportunities beyond direct selling.
  • Opportunities Beyond Direct Selling: Success in the e-commerce marketplace isn't limited to being a seller. There are opportunities to work with sellers, provide tools, and build tools for sellers, indicating a broader scope for involvement in the industry.
  • Technological Curiosity and Engineering Background: Early interest in technology or engineering, including dismantling and reassembling electronics like radios and CD players, can lead to a career driven by curiosity about how things work. Curiosity and
  • Problem-Solving Skills: Curiosity is a natural trait leading to understanding how and why things work, driving career choices and problem-solving skills. The importance of asking "why" repeatedly to get to the root cause of issues.
  • Importance of Data Analysis: Mention of looking into the numbers and how they are related, highlighting the significance of data analysis in decision-making.
  • Networking and Collaboration: Encouragement for listeners to connect via LinkedIn or email to share experiences, insights, and potentially collaborate in the Amazon advertising space.
  • Continuous Learning and Improvement: The conversation fosters a sense of continuous learning and improvement, with the hosts expressing interest in hearing from listeners and continuing engaging discussions in future episodes.

Quote of the Show:
Think of Amazon advertising like a triangle: sales growth, efficiency, and time. You can only prioritize two at once. Quick efficiency may sacrifice growth, and vice versa. Your choice shapes your campaign strategy for the long haul.
Links :

Want To Level Up Your Business? Register With Our Sponsors
Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

  continue reading

211 ตอน

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