This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.
How to Implement Ecommerce Storytelling with Seth Erickson of Storify Agency
Manage episode 328834261 series 1461986
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Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a way to entertain people. It also becomes the key to how you code applications on the customer's mind. When you connect the dots, it gives you a way to hack humans. At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition. What you’ll learn What is the interaction between photos and words on a PDP? How do we even start with trying to tell stories on a DTC ecommerce site? Identify the need/the problem your product solves. Customer hero of story How do we turn that into a story? Hero’s Journey How to hack humans - storytelling for startups What services do you offer? Find out more on their website and get the 1st chapter of book, Neuroscience Prime, for free! www.storifyagency.com/amazing