Author and Scholar Barbara Kahn on Retail Innovation in China

alicast by Alibaba Group

Technology has completely disrupted the way we shop in the 21st century. So how can retail leaders navigate these massive changes – especially after the experiences of the Covid lockdowns? To answer these questions and more, Alizila's Liyan Chen talks to one of the most influential scholars and thought leaders in retail. Barbara Kahn is the Patty and Jay H. Baker Professor of Marketing at the Wharton School of the University of Pennsylvania. To read the full transcript, visit here: https://www.alizila.com/podcast/author-and-scholar-barbara-kahn-on-retail-innovation-in-china