Emerging Trends That Will Shape the Future of Digital Out of Home

Advertising in Real Life with EMC Outdoor

On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television advertisement in the U.S. (they paid between $4.00 and $9.00, reports vary), and advertising experienced a paradigm shift as screens became the most important media format. In 1994 the new web magazine Hotwired ran what is generally regarded as the first “banner” ad for AT&T, and the screen landscape shifted.